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Zain Mart Launch
The launch campaign for Zain Mart, Zain Iraq’s online store: same-day delivery, buy now and pay later.
- Client
- Zain Iraq
- Discipline
- Launch campaign
- Year
- 2026
- Deliverables
- Launch film, AI intro, creative reels, key visuals
12.1MInstagram views
4Sets in a day and a half
The brief
Launch Zain Mart, Zain Iraq’s online store, and land its three promises: same-day delivery, buy now and pay later, and offers every day.
The idea
The store comes to you. A host steps out of a delivery box and the living room fills with orders. The product is the set: boxes, phones and gadgets fly in until the room is the store. Each promise gets its own beat, and the line “Hassa Zain”, Iraqi Arabic that puns on the brand’s name, carries it in the local voice.
The result
12.1M views on Instagram for the launch reel alone, with 5,609 likes, 112 comments and 25 reposts on the joint @zainmart.iq × @zainiraq post.
How we made it
- 01Four sets, built and shot in a day and a half.
- 02Our director flew in from Egypt as airports in the region were shutting down.
- 03No client or agency on set: we streamed the whole shoot to them live.
- 04The lead broke his arm before the shoot and couldn’t be replaced, so we made the whole intro sequence in AI.
- 05On the same days we also shot the creative reels and the key-visual photoshoot.
Credits
- Client
- Zain Iraq
- Creative & production
- 9T Studio
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